The silent salesperson on every job
Here’s the uncomfortable math: every channel in your marketing sends people to your website, and most contractor websites lose most of them. The homeowner who clicked your ad, checked your profile, and landed on a slow site with stock photos didn’t tell you they left. They just called the next company.
That leak is invisible and expensive, and fixing it upgrades everything at once. Same ad spend, more calls. Same rankings, more estimates. Same reputation, finally visible. That’s why the website is the first thing we build and the last thing we let slide: it’s the one component of the engine that’s on every single job’s path.