Home Improvement Marketing You Do Ten Things Well. Market Like It, Without Looking Like a Jack of All Trades.

Homeowners search for one project at a time, not 'a company that does everything.' We build a service-by-service engine so you win the bathroom search AND the siding search, and cross-sell the rest once you're in the door.

Get My Free Growth Plan See How the Engine Works

Month to month. No locked contracts. You own every asset we build.

Sound familiar?

What keeps home improvement up at night

If any of this hits home, you don't have a hustle problem. You have a marketing system problem.

'We do it all' converts nobody

A homeowner searching for a bathroom remodel wants a bathroom remodeler. When your website is one page listing fifteen services, you look like a generalist in a search that specialists are winning. Breadth is a strength in operations and a weakness in marketing, unless each service gets its own front door.

Specialists outrank you on every service line

The dedicated flooring company has an entire site about flooring. You have one paragraph. Google ranks depth, so you lose the flooring search, and the painting search, and the deck search, to companies half your size.

Your best growth channel is buried in your job history

The customer whose kitchen you remodeled will need paint, floors, and a deck eventually, and most home improvement companies never systematically bring those customers back. Cross-sell is the cheapest lead you'll ever get, and it's usually left to chance.

Marketing budget spread thin across everything

Trying to advertise every service at once means no service gets enough budget to win. Without data on which lines produce the best jobs, the spend gets divided politically instead of profitably.

The fix

The marketing engine we build for home improvement

Not one-off tactics. These are the pieces that matter most for your trade, working together as one lead generation system.

Search Engine Optimization

The core fix for multi-service companies: a dedicated, deep page for every service line so you compete with specialists on their own turf. This is how breadth becomes an advantage instead of a blur.

Website Development

Your site needs the architecture of ten specialist sites under one brand, clear service silos, each converting on its own. Most home improvement sites are built like brochures; we build them like a network of landing pages.

Google Business Profile Optimization

Categories, services, and review strategy tuned so your profile shows up across multiple job types in the Maps results, not just the one Google guessed you do.

Google Ads PPC

Campaign-per-service structure shows exactly which lines produce profitable jobs, so budget flows to winners instead of being split evenly out of habit.

Facebook & Meta Ad Campaigns

Your past-customer list is a goldmine: Meta retargeting puts your other services in front of people who already trust your crews, the cheapest cross-sell channel there is.

The engine in action

Made to win work, not compliments

Every engine we build follows the same rule: fast on mobile, proof up front, and a phone number a homeowner can tap in three seconds. Everything else is decoration.

Click-to-call from every screen
Reviews and real project photos above the fold
Tracked end to end, from click to booked job

Lead generation website built by TMG for home improvement

What running engines actually produce

2,381

Leads generated

32,108

Ad clicks driven

638,970

Search & ad impressions

From TMG client campaigns. On your strategy call we'll show what your trade and your market can produce, dashboards on screen.

Breadth is an operations advantage. Make it a marketing one.

The multi-service model wins on the job site: one trusted company, many projects, crews that stay busy year-round. But marketing punishes vagueness. Google rewards depth, homeowners hire specialists, and “full-service home improvement” is a phrase nobody searches.

The fix isn’t narrowing what you do, it’s giving every service its own engine. A dedicated page that ranks. Ads measured per line. A review base that spans job types. And a systematic way to bring the customer you already won back for the next project. That’s how a ten-service company stops losing to ten specialists.

Businesses we deliver results for

Our longest-running engines are in painting, HVAC, turf, restoration, and outdoor living. Want to check us out? Ask on the call and we'll connect you with a current client who will pick up the phone.

Putnam Coastal Painting Highfill Painting Pro-Vision Painting Evo Turf & Pavers Evoscapes Clean & Clear Services SD Advanced Insulation Systems Prime Built Home Services

FAQ

Home Improvement marketing questions, answered

Should we market every service we offer?

No, and that's usually the first win. We look at which services produce your most profitable jobs and the least seasonal whiplash, then lead with those. Every service eventually gets its page for SEO, but paid budget concentrates where the data says you win.

How do we compete with specialist companies on Google?

By looking like a specialist for each search. A dedicated service page with its own portfolio, FAQs, and reviews competes head-to-head with a single-trade company's homepage. Done service by service, the breadth of your company becomes dozens of front doors instead of one blurry one.

Can you help us get more work from past customers?

That's one of the highest-return moves in this vertical. Between retargeting ads, email, and seasonal campaigns to your customer list, most multi-service companies are sitting on a pipeline they've never activated. If you have a job history, you have an audience.

What does home improvement marketing cost?

It scales with how many service lines you want to push and how competitive your market is. On the strategy call we'll prioritize your lines by opportunity and give you a real number for a phased build, not a quote for boiling the ocean on day one.

How long until we see results?

Paid channels produce leads within weeks. The service-page SEO build pays off over three to nine months per line, compounding as each one climbs. We sequence the build so your strongest line gets fast wins while the rest of the engine comes online behind it.

Do you work with my competitors?

Not in your market. We don't run marketing for two companies competing for the same customers in the same trade. Ask on the strategy call and we'll tell you straight whether your market is already taken.

Free strategy call

Let's map your home improvement lead engine

In 30 minutes we'll look at your market, what your competitors are doing, and exactly where your next jobs should come from. If we're not a fit, you keep the plan anyway.

A straight answer on what your leads should cost
Where competitors are beating you right now
The 2-3 highest-leverage moves for your trade

Get your free home improvement marketing plan

Tell us about your business, we'll come back with a plan, usually within one business day.

Ready to stop chasing leads?

Book the call when you're ready. We'll map your market, tell you what your leads should cost, and hand you the plan. It's yours to keep either way, whether you hire us or not.

Book Your Strategy Call Run Your Numbers First