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TMG, The Marketing Group USA

Plumbing Contractors Marketing The #1 Plumber Marketing Agency

When the Pipe Bursts, Be the First Call, Not the Third Quote

A homeowner standing in an inch of water doesn't shop around, they call whoever Google shows first with real reviews. We put your trucks at the top of that search, and keep the repipe and remodel pipeline full behind it.

Month to month. No locked contracts. You own every asset we build.

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Sound familiar?

The problems plumbing contractors bring us most often

If any of this hits home, you don't have a hustle problem. You have a marketing system problem.

Emergency jobs are won in the first sixty seconds

A burst pipe or a dead water heater books within the hour, with one of the first two or three plumbers the homeowner sees. There's no consideration phase, if you're not at the top of LSA and Maps at that exact moment, the job goes to whoever is. Ranking 'pretty well' in plumbing means losing.

Reviews decide the call before the phone rings

A stranger is about to let you into their house during a stressful moment, so they scan your Google reviews first, count, stars, and how recent. A profile with 40 reviews loses the emergency call to one with 400, even if your work is better. Most plumbers do great work and never systematically ask for the review.

Water heater buyers price-shop in a two-hour window

When a water heater dies, the homeowner calls two or three shops before the day's out, it's the one plumbing job people compare quotes on fast. If your ad isn't there when they search and your site doesn't answer tank vs. tankless and financing quickly, you're not one of the calls.

Drain calls keep trucks moving but don't build the business

Clogs and small repairs fill the schedule, but the money is in repipes, sewer line replacements, and remodel rough-ins, planned work homeowners research for weeks. Without SEO and a website that proves you handle big jobs, you stay stuck running low-ticket service calls while competitors book the five-figure projects.

The marketing engine in action

Built to win plumber jobs, not just look pretty

Every marketing engine we build follows the same rule: fast on mobile, proof up front, and a phone number a homeowner can tap in three seconds. Everything else is decoration.

  • Click-to-call from every screen
  • Reviews and real project photos above the fold
  • Tracked end to end, from click to booked job
Plumbing Contractors on the job, the work a TMG marketing engine keeps booked

Numbers from marketing engines already running

18,813

Leads generated

279,150

Ad clicks driven

30.8M

Search & ad impressions

From one painting client's marketing engine. On your strategy call we'll show what your plumber market can produce, dashboards on screen.

Plumbing Contractors: the work a TMG marketing engine keeps on the schedule

Marketing built for how people actually hire a plumber

Nobody wakes up wanting to hire a plumber. They hire one because water is where it shouldn’t be, and in that moment, the buying process collapses to about a minute. Search, scan the top results, check the stars, call. The emergency caller doesn’t compare websites or request three bids. Whoever owns the top of Local Service Ads and the Maps 3-pack, with a review profile that says safe to let in the house, gets the job.

But there’s a second buyer most plumbing marketing ignores: the planned-work customer. The water heater is twelve years old and rumbling. The house still has the original galvanized pipe. The bathroom remodel needs a rough-in. These homeowners research for days or weeks, and they hire the plumber who showed up in their research with clear answers on cost, materials, and financing, long before the competitors knew the job existed.

That’s why one-off tactics fail in this trade. An LSA account alone wins some emergencies and misses every repipe. SEO alone builds slowly while the phones sit quiet. We build the complete marketing engine, LSA and GBP for the calls happening right now, PPC for the water heater window, SEO and a proof-heavy website for the five-figure planned work, with every channel measured to the booked job. You run the trucks; the marketing engine keeps them moving.

Businesses we deliver results for

The Painting CompanyHeath's AirCroc PaintingTri City PaintersBackyard EnvironmentsWOW 1-Day PaintingAll American Dry OutShowcase Window FashionsPutnam Coastal PaintingPro-Vision PaintingEvo Turf & PaversEvoscapesClean & Clear Services SDAdvanced Insulation SystemsPrime Built Home Services

Our longest-running marketing engines are in painting, HVAC, turf, restoration, and outdoor living. Want to check us out? Ask on the call and we'll connect you with a current client who will pick up the phone.

FAQ

What plumbing contractors ask us before booking

How fast can marketing start producing plumbing calls?

Paid channels move quickly, Local Service Ads and Google Ads typically start generating calls within the first two to four weeks once your LSA profile is verified and campaigns are dialed in. Google Business Profile and SEO build over three to six months, and they're what drive your cost per call down as the marketing engine matures.

What does a plumbing lead cost?

It depends on your market and the job type, a drain clog call and a whole-home repipe lead are completely different animals. On your free strategy call we'll show you real benchmark ranges for your service area and compare them to what you're paying now. We don't quote made-up numbers before we've seen your market.

I get most of my work from repeat customers and referrals. Why do I need this?

Referrals are the best leads you'll ever get, and they don't scale on your schedule. When you add a truck or a slow month hits, referrals can't be turned up like a dial. A marketing engine gives you a second source of booked jobs you control, so growth doesn't depend on hoping the phone rings.

How important are Google reviews for a plumber, really?

In this trade, they're the whole ballgame for emergency calls. A homeowner picking a plumber in a panic scans stars, review count, and recency in about ten seconds, then calls. We build a review system into your workflow so every completed job asks for the review automatically, and your profile compounds instead of stalling.

Can you get me more big jobs like repipes and sewer replacements instead of just drain calls?

Yes, that's a targeting problem, not a luck problem. Big-ticket plumbing work gets researched for weeks, so we use SEO and PPC to catch those homeowners while they're comparing options, and build out your site to prove you handle major projects. Emergency channels keep the trucks busy while the big-job pipeline fills behind them.

Free strategy call

Let's map your plumber marketing engine

In 30 minutes we'll look at your market, what your competitors are doing, and exactly where your next jobs should come from. If we're not a fit, you keep the plan anyway.

  • A straight answer on what your leads should cost
  • Where competitors are beating you right now
  • The 2-3 highest-leverage moves for your trade

Get Your Free Plumber Marketing Plan

Tell us about your business, we'll come back with a plan, usually within one business day.

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