HVAC Marketing Fill the Schedule in the Shoulder Season. Own the Phones in the Peak.

When a homeowner's AC dies at 2pm in July, they call whoever shows up first with a badge and good reviews. We make sure that's you, and we keep the replacement pipeline full when the weather won't do it for you.

Get My Free Growth Plan See How the Engine Works

Month to month. No locked contracts. You own every asset we build.

Sound familiar?

The problems HVAC pros bring us most often

If any of this hits home, you don't have a hustle problem. You have a marketing system problem.

Feast-or-famine seasonality

Summer and the first cold snap bury you in calls. Spring and fall, the phones go quiet, but payroll doesn't. Most HVAC companies ride that wave instead of flattening it.

Emergency calls go to whoever ranks right now

A no-cool call books within the hour, with one of the first three companies the homeowner sees. If you're not at the top of Google Local Service Ads and Maps at that moment, that job never existed for you.

Big-ticket replacements need trust, not luck

A $12K system replacement gets researched for weeks. Homeowners compare reviews, financing, and brands, and most HVAC websites give them nothing to compare, so they book the consult with a competitor.

Lead aggregators sell you to your competitors

The big pay-per-lead platforms sell the same homeowner to four shops at once, then raise the price every year. You're funding a bidding war against yourself.

The fix

How we assemble a lead engine for HVAC pros

Not one-off tactics. These are the pieces that matter most for your trade, working together as one lead generation system.

Google Local Service Ads

The single highest-intent channel in HVAC. Green-checkmark LSAs sit above everything else on Google when someone searches 'AC repair near me', and you only pay when the phone actually rings. For emergency-driven trades, this is the first thing we turn on.

Google Business Profile Optimization

The Maps 3-pack decides emergency calls. Reviews, photos, service categories, and response speed all feed the ranking, we run the profile like an asset, not a listing.

Google Ads PPC

Owns the high-value searches LSA can't segment, 'AC replacement cost,' 'heat pump installers,' brand-name searches. Tight geo-targeting and call tracking keep spend on the trucks' service area only.

Search Engine Optimization

Replacement buyers research for weeks before they call. Ranking for repair-vs-replace, sizing, and financing questions puts you in the conversation early, and those leads close at retail, not at bid.

Website Development

Emergency visitors need one thing: a phone number they can tap in under three seconds. Replacement shoppers need proof, reviews, brands, financing. We build sites that serve both without slowing either down.

The engine in action

Built to win jobs, not design awards

This is a real lead engine TMG built for a client in this space: fast on mobile, proof up front, and a phone number a homeowner can tap in three seconds.

Click-to-call from every screen
Reviews and real project photos above the fold
Tracked end to end, from click to booked job

Lead generation website built by TMG for HVAC pros

Numbers from engines already running

18,813

Leads generated

279,150

Ad clicks driven

30.8M

Search & ad impressions

From TMG client campaigns. On your strategy call we'll show what your trade and your market can produce, dashboards on screen.

Marketing that matches how homeowners actually buy HVAC

HVAC demand splits into two completely different buyers. The emergency caller has no heat or no cooling right now, they search, scan the first three results, and book within the hour. The replacement shopper has a 15-year-old system limping along, they research for weeks, compare financing, and read every review.

Most HVAC marketing picks one and ignores the other. Your engine has to win both: Local Service Ads and a dominant Maps profile for the emergency caller, plus SEO, retargeting, and a website built for proof to capture the replacement shopper before your competitor’s consult gets there first.

That’s the system we build. Every channel is measured to the booked call, not the click, so you always know which dollar produced which job.

Businesses we deliver results for

Our longest-running engines are in painting, HVAC, turf, restoration, and outdoor living. Want to check us out? Ask on the call and we'll connect you with a current client who will pick up the phone.

Putnam Coastal Painting Highfill Painting Pro-Vision Painting Evo Turf & Pavers Evoscapes Clean & Clear Services SD Advanced Insulation Systems Prime Built Home Services

FAQ

What HVAC pros ask us before booking

How fast can HVAC marketing start producing calls?

Paid channels are fast: Local Service Ads and Google Ads typically start generating calls within the first two to four weeks, once your LSA profile is verified and campaigns are tuned. SEO and Google Business Profile build over three to six months, but they're what drop your average cost per lead as the engine matures.

What should an HVAC lead cost?

It varies by market and job type, an emergency repair call and a $12K replacement lead are different animals. On your strategy call we'll show you real benchmark ranges for your market, and what your current cost per booked job looks like next to them. We don't quote fantasy numbers before we've seen your service area.

Can you keep my techs busy in the shoulder seasons?

That's most of the job. We shift budget seasonally, tune-up and maintenance-plan campaigns in spring and fall, IAQ and duct work when the weather's mild, so the schedule doesn't live and die on the thermometer. The system flexes ahead of the season, not after it.

I already buy leads from an aggregator. Why change?

Keep it while it works, but aggregator leads are shared, price-shopped, and get more expensive every year. We build channels you own: your rankings, your reviews, your website, your LSA profile. Over time, owned channels produce exclusive calls at a cost per job aggregators can't touch.

Do you work with my competitors too?

Not in your market. We don't run marketing for two HVAC companies competing for the same customers, it's the first thing we check on the strategy call.

We run ServiceTitan. How does your tracking actually connect?

Every tracked call gets a source, and we wire call tracking into the tools you already run, ServiceTitan, Housecall Pro, or a shared job sheet if that's your system. The monthly report reads in your units: this channel produced this many booked calls at this cost per booked job.

Do you work with my competitors?

Not in your market. We don't run marketing for two companies competing for the same customers in the same trade. Ask on the strategy call and we'll tell you straight whether your market is already taken.

Free strategy call

Let's map your hvac pros lead engine

In 30 minutes we'll look at your market, what your competitors are doing, and exactly where your next jobs should come from. If we're not a fit, you keep the plan anyway.

A straight answer on what your leads should cost
Where competitors are beating you right now
The 2-3 highest-leverage moves for your trade

Get your free HVAC pros marketing plan

Tell us about your business, we'll come back with a plan, usually within one business day.

Ready to stop chasing leads?

Book the call when you're ready. We'll map your market, tell you what your leads should cost, and hand you the plan. It's yours to keep either way, whether you hire us or not.

Book Your Strategy Call Run Your Numbers First