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TMG, The Marketing Group USA

Kitchen & Bath Remodelers Marketing The Top Kitchen & Bath Remodelers Marketing Company

Turn Months of Houzz Scrolling Into Signed Remodel Contracts

Your next kitchen client has been saving ideas on Houzz and Pinterest since last winter. We make sure that when they're finally ready to talk to a remodeler, your projects are the ones they've been admiring, and your reviews close the deal before the first consultation.

Month to month. No locked contracts. You own every asset we build.

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Sound familiar?

The headaches kitchen & bath remodelers know by heart

If any of this hits home, you don't have a hustle problem. You have a marketing system problem.

Buyers research for months before they call anyone

A kitchen remodel gets planned on Houzz, Pinterest, and Instagram long before any contractor hears about it. By the time a homeowner reaches out, the shortlist is already two or three names deep. If your work isn't visible during those months of scrolling, you were never in the running.

Big-ticket projects demand showroom-level trust online

Homeowners are inviting a crew into their house for weeks and betting serious savings on the result. A thin website with a few stock photos can't carry that weight. Your galleries, reviews, and process have to do online what a great showroom does in person.

Lead platforms sell the same homeowner to your competitors

Houzz Pro, Angi, and the rest sell one remodel inquiry to several firms at once, then let you bid against each other. Half those leads are collecting quotes for a project that's a year away, and the price of shared leads climbs every renewal.

Sticker shock stalls good projects

Most homeowners have no idea what a real remodel costs until the first proposal lands, and the gap between Pinterest dreams and actual budgets kills deals. If financing options and honest cost education aren't part of your marketing, projects stall, or shrink to a scope you don't want.

The marketing engine in action

Every part earns its place, or gets cut

Every marketing engine we build follows the same rule: fast on mobile, proof up front, and a phone number a homeowner can tap in three seconds. Everything else is decoration.

  • Click-to-call from every screen
  • Reviews and real project photos above the fold
  • Tracked end to end, from click to booked job
Kitchen & Bath Remodelers Marketing by TMG, the marketing engine for kitchen & bath remodelers

Real numbers from the marketing engines we run

18,813

Leads generated

279,150

Ad clicks driven

30.8M

Search & ad impressions

From one painting client's marketing engine. On your strategy call we'll show what your kitchen & bath remodeler market can produce, dashboards on screen.

Kitchen & Bath Remodelers: the work a TMG marketing engine keeps on the schedule

Marketing that matches how remodel clients actually buy

Nobody impulse-buys a kitchen. Your client spends months saving photos on Houzz and Pinterest, following remodelers on Instagram, and quietly building a picture of what they want, and who they’d trust to build it. When they finally reach out, they contact two or three firms at most, and the decision is half-made before the first consultation. The remodelers who win aren’t always the best builders. They’re the ones who were visible, credible, and admired during those research months.

That’s why one-off tactics fail in this trade. A burst of ads without a gallery-driven website wastes the click. A beautiful portfolio nobody finds wastes the work. The marketing engine has to cover the whole journey: SEO and Meta ads put your projects in front of buyers while they’re still dreaming, your website and Google Business Profile deliver the showroom-level proof, real projects, real reviews, clear financing answers, when the shortlist forms, and paid search catches the ones who are ready right now.

We build that marketing engine end to end and measure it to booked consultations and signed contracts, not clicks. You run the projects, we’ll keep the pipeline of design-ready buyers full.

Businesses we deliver results for

The Painting CompanyHeath's AirCroc PaintingTri City PaintersBackyard EnvironmentsWOW 1-Day PaintingAll American Dry OutShowcase Window FashionsPutnam Coastal PaintingPro-Vision PaintingEvo Turf & PaversEvoscapesClean & Clear Services SDAdvanced Insulation SystemsPrime Built Home Services

Our longest-running marketing engines are in painting, HVAC, turf, restoration, and outdoor living. Want to check us out? Ask on the call and we'll connect you with a current client who will pick up the phone.

FAQ

Straight answers for kitchen & bath remodelers

How long before marketing starts producing remodel leads?

Paid channels move first, Meta and Google Ads can start generating consultation requests within the first few weeks. But remodel buyers research for months, so the real payoff builds over one to two quarters as SEO, reviews, and retargeting compound. The marketing engine gets stronger the longer it runs, which is exactly what you want in a long-consideration trade.

What should a kitchen or bath remodel lead cost?

It depends on your market, your average project size, and which channels are doing the work, a shared aggregator lead and an exclusive inquiry from your own website are completely different animals. On your free strategy call we'll walk through real benchmark ranges for your area and what your current cost per signed contract looks like next to them. We don't quote fantasy numbers before we've seen your market.

Should I keep paying for Houzz Pro or Angi leads?

Keep them while the math works, but know what you're buying: shared inquiries that several firms are calling at once. We build channels you own, your rankings, your reviews, your galleries, your site, that produce exclusive leads and get cheaper per job over time, not more expensive. Most remodelers phase the aggregators down as the owned marketing engine ramps up.

My work sells itself once I'm in the door. Why invest in marketing?

Because the door is the hard part now. Homeowners build their shortlist from months of online research, and firms that aren't visible during that phase never get the consultation where the work could sell itself. Marketing's job is to put your portfolio in front of buyers during those research months, your close rate does the rest.

Do Instagram and Facebook ads actually produce remodel clients, or just likes?

Done right, they produce clients, on the remodel buyer's timeline, not the ad platform's. Meta ads work for this trade because they reach homeowners during the inspiration-gathering months, then retarget them as the project gets serious. We measure them on consultations booked and contracts signed, not on engagement.

Free strategy call

Let's map your kitchen & bath remodeler marketing engine

In 30 minutes we'll look at your market, what your competitors are doing, and exactly where your next jobs should come from. If we're not a fit, you keep the plan anyway.

  • A straight answer on what your leads should cost
  • Where competitors are beating you right now
  • The 2-3 highest-leverage moves for your trade

Get Your Free Kitchen & Bath Remodeler Marketing Plan

Tell us about your business, we'll come back with a plan, usually within one business day.

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