Outdoor Living Marketing Turn Backyard Dreamers Into Booked Design Consultations

Your next client has been saving outdoor kitchen photos for a year. We put your work in that feed, build the portfolio that earns a six-figure decision, and turn all that dreaming into design consultations on your calendar.

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Month to month. No locked contracts. You own every asset we build.

Sound familiar?

The problems outdoor living bring us most often

If any of this hits home, you don't have a hustle problem. You have a marketing system problem.

Nobody needs an outdoor kitchen

A $100K backyard is a want, not an emergency, and wants get researched for months. Your future client is saving inspiration photos and following builders long before they ask for a single quote. If you only show up when they search for bids, you're a price check against the builder they already fell for.

Your best work is invisible

Outdoor living is sold with photos, not promises. Most builders have a portfolio that could close six-figure projects sitting in a camera roll, while their website shows six dated photos and their Instagram went quiet last fall. The best-presented builder wins the client, not always the best builder.

Price shoppers burn your design hours

A design consultation costs you real time, and a lead who wants a weekend paver job can't buy what you sell. Without budget-qualifying marketing, your calendar fills with meetings that were never going to become projects. The fix is upstream, in who your ads attract and what your website signals.

The season is sold before it starts

Projects that break ground in May were designed in February and dreamed up the summer before. Builders who cut marketing in the fall wake up to a thin spring pipeline while their competitors sold all winter. Outdoor living is a year-round sales cycle wearing a seasonal costume.

The fix

The lead engine, built around outdoor living

Not one-off tactics. These are the pieces that matter most for your trade, working together as one lead generation system.

Facebook & Meta Ad Campaigns

This is where outdoor living projects begin. Homeowners scroll Instagram and Facebook collecting backyard inspiration months before they contact anyone, we put your finished projects, reels, and client stories into that scroll so the dream forms around your work.

Website Development

By the time a dream buyer lands on your site, they're deciding whether you're worth a consultation. We build portfolio-first websites, full project galleries, your design process, honest budget guidance, that make a six-figure decision feel safe.

Search Engine Optimization

Long consideration means months of searching, pergola vs. pavilion, outdoor kitchen costs, decking materials. Ranking for those research questions puts you in the conversation early, before the bid list even exists.

Google Business Profile Optimization

After months of dreaming, buyers vet you the way they vet a restaurant, Maps, reviews, photos. A stacked profile with real project photos and detailed reviews confirms the decision they were already leaning toward.

Social Media Management

Your Instagram grid is your showroom. We keep it stocked with finished spaces, in-progress builds, and design details, so every referral and ad click lands on proof that you build at the level they're dreaming about.

The engine in action

Built to win jobs, not design awards

Every engine we build follows the same rule: fast on mobile, proof up front, and a phone number a homeowner can tap in three seconds. Everything else is decoration.

Click-to-call from every screen
Reviews and real project photos above the fold
Tracked end to end, from click to booked job

Lead generation website built by TMG for outdoor living

Numbers from engines already running

3,194

Leads generated

27,451

Ad clicks driven

844,201

Search & ad impressions

From TMG client campaigns. On your strategy call we'll show what your trade and your market can produce, dashboards on screen.

Marketing that matches how homeowners buy outdoor living

Nobody buys a $150K outdoor space the way they buy a furnace. The project starts as a feeling, a saved photo, a neighbor’s new pergola, a Pinterest board named Backyard Someday. It grows for months before a single contact form gets filled out. By the time a homeowner reaches out, the vision is fully formed and the shortlist is short, and the builders on it are the ones whose work they’ve been watching the whole time.

That’s why this funnel is built backwards from most trades. Meta and Instagram plant your work in the dreaming phase, months before intent exists. SEO catches the middle, the cost questions, the material comparisons, the pergola-versus-pavilion research. And when they’re finally ready, your portfolio website and a review-stacked Google profile turn all that trust into the thing that actually matters: a booked design consultation. That consultation is the conversion. Everything upstream is measured against it.

Most outdoor living builders do one piece of this, usually a decent Instagram, and wonder why the pipeline swings between slammed and silent. We build the whole engine, from the first saved photo to the signed design agreement, so you can spend your time building backyards instead of chasing leads.

Businesses we deliver results for

Our longest-running engines are in painting, HVAC, turf, restoration, and outdoor living. Want to check us out? Ask on the call and we'll connect you with a current client who will pick up the phone.

Putnam Coastal Painting Highfill Painting Pro-Vision Painting Evo Turf & Pavers Evoscapes Clean & Clear Services SD Advanced Insulation Systems Prime Built Home Services

FAQ

What outdoor living ask us before booking

How long until outdoor living marketing produces signed projects?

Two speeds. Meta ads and a rebuilt Google Business Profile start producing consultation requests within the first month or two, but dream-project buyers research for months before they sign, so the pipeline builds in layers. We measure booked design consultations first, because signed contracts follow them on a predictable lag.

How do you keep price shoppers off my calendar?

Qualification starts before the lead exists. Ads that showcase complete outdoor living spaces attract a different buyer than ads shouting about cheap patios, and a website that walks through your design-build process sets budget expectations before anyone fills out a form. Add a few smart questions to your consultation request, and your calendar fills with people who can actually buy what you build.

What should marketing cost for an outdoor living company?

It depends on your market, your average project size, and how fast you want to grow, a design-build firm in a major metro plays a different game than a patio builder in a small town. We don't quote one-size-fits-all numbers because they'd be wrong for most people reading them. On the free strategy call, we'll map real figures to your goals and show you exactly where the budget goes.

Most of my work comes from referrals. Why spend on marketing?

Referrals are the best leads you'll ever get, and the least predictable. A marketing engine doesn't replace them; it fills the gaps between them and gives every referral a portfolio to fall in love with when they look you up. Great reputation, feast-or-famine pipeline is exactly where most of our clients started.

Should I pause marketing in the off-season?

That's when your next season gets sold. Homeowners plan spring and summer projects all winter, and the builder still showing up in their feed in January wins the February design meeting. We shift the message with the calendar, planning and design in the cold months, build slots in the warm ones, instead of going dark.

Do you work with my competitors?

Not in your market. We don't run marketing for two companies competing for the same customers in the same trade. Ask on the strategy call and we'll tell you straight whether your market is already taken.

Free strategy call

Let's map your outdoor living lead engine

In 30 minutes we'll look at your market, what your competitors are doing, and exactly where your next jobs should come from. If we're not a fit, you keep the plan anyway.

A straight answer on what your leads should cost
Where competitors are beating you right now
The 2-3 highest-leverage moves for your trade

Get your free outdoor living marketing plan

Tell us about your business, we'll come back with a plan, usually within one business day.

Ready to stop chasing leads?

Book the call when you're ready. We'll map your market, tell you what your leads should cost, and hand you the plan. It's yours to keep either way, whether you hire us or not.

Book Your Strategy Call Run Your Numbers First