Electrician Marketing Win the Service Calls. Land the Panel Upgrades.

Homeowners don't hire the cheapest guy to open their panel, they hire the electrician who looks licensed, reviewed, and reachable. We make sure that's you, for the quick fix today and the big rewire next month.

Get My Free Growth Plan See How the Engine Works

Month to month. No locked contracts. You own every asset we build.

Sound familiar?

Where growth stalls for electricians

If any of this hits home, you don't have a hustle problem. You have a marketing system problem.

Small calls pay the bills, big tickets grow the business

Outlet repairs and breaker calls keep the trucks moving, but the margin lives in panel upgrades, EV chargers, and remodel wiring. Those bigger jobs are planned purchases, homeowners research for weeks before they call, and most electricians have zero presence in that research window.

Trust is the whole sale in this trade

Nobody gambles on the person touching their electrical panel. Homeowners check licensing, insurance, and reviews before they dial, and if your online presence doesn't answer those questions in seconds, they call someone whose profile does.

Unlicensed handymen undercut the small stuff

On Facebook and Craigslist, somebody will always swap a ceiling fan for half your rate. You can't win a price war against a guy with no license and no overhead, and you shouldn't try. The fix is positioning that attracts the customers who value the license.

Shared leads pit you against three other electricians

The big lead platforms sell the same homeowner to multiple shops at once, then raise prices every year while close rates drop. You're renting leads you'll never own, and funding a bidding war against your own competitors.

The fix

What a TMG engine looks like for electricians

Not one-off tactics. These are the pieces that matter most for your trade, working together as one lead generation system.

Google Local Service Ads

When a breaker won't reset or half the house goes dark, homeowners grab one of the top Google Guaranteed listings. The green checkmark does your licensing pitch for you, and you only pay when the phone actually rings.

Google Business Profile Optimization

The Maps 3-pack decides most 'electrician near me' searches. Reviews that mention panel work and EV chargers, real job photos, and fast responses turn your profile into your best salesman, we run it like an asset, not a listing.

Google Ads PPC

Big-ticket searches, 'panel upgrade,' 'EV charger installation,' 'whole house rewire', are worth owning outright. Tight geo-targeting and call tracking keep every dollar inside your service area and pointed at the jobs you actually want.

Search Engine Optimization

Panel upgrades and remodel wiring get researched long before anyone calls. Ranking for the questions homeowners ask, permits, cost factors, signs a panel is outdated, puts you in the conversation weeks before your competitors know the job exists.

Website Development

A homeowner deciding who opens their panel wants proof: license number, insurance, reviews, photos of clean work. We build sites that make the trust case in seconds and make the phone number impossible to miss.

The engine in action

Built for booked jobs, not portfolios

Every engine we build follows the same rule: fast on mobile, proof up front, and a phone number a homeowner can tap in three seconds. Everything else is decoration.

Click-to-call from every screen
Reviews and real project photos above the fold
Tracked end to end, from click to booked job

Lead generation website built by TMG for electricians

Pulled straight from live TMG campaigns

2,381

Leads generated

32,108

Ad clicks driven

638,970

Search & ad impressions

From TMG client campaigns. On your strategy call we'll show what your trade and your market can produce, dashboards on screen.

Marketing that matches how people actually hire an electrician

Electrical work splits into two very different buyers. The urgent caller has a breaker that won’t reset, dead outlets, or a burning smell behind the wall, they search, scan the top results, and call whoever looks legitimate first. The planned buyer wants a panel upgrade, an EV charger, or a remodel wired right, they research for weeks, check licenses, and read reviews before they ever pick up the phone.

Here’s what makes electrical different from other trades: the license is the product. A homeowner might roll the dice on a cheap paint quote, but nobody wants the discount guy inside their panel. That fear works in your favor, if your marketing leads with proof. Google Guaranteed badges, reviews that mention permits and clean inspections, photos of tidy panel work: these close jobs before the first conversation.

Most electricians win one buyer and ignore the other. Your engine has to capture both: Local Service Ads and a dominant Maps profile for the urgent caller, plus SEO, targeted PPC, and a proof-heavy website that reaches the panel and EV charger buyer mid-research. That’s the system we build, measured to the booked job, not the click, so you always know which dollar produced which job.

Businesses we deliver results for

Our longest-running engines are in painting, HVAC, turf, restoration, and outdoor living. Want to check us out? Ask on the call and we'll connect you with a current client who will pick up the phone.

Putnam Coastal Painting Highfill Painting Pro-Vision Painting Evo Turf & Pavers Evoscapes Clean & Clear Services SD Advanced Insulation Systems Prime Built Home Services

FAQ

The questions we hear from electricians, answered

How fast can electrician marketing start producing calls?

Paid channels move first: Local Service Ads and Google Ads typically start ringing the phone within the first two to four weeks once your profiles are verified and campaigns are tuned. SEO and Google Business Profile build over three to six months, but they're what pull your average cost per lead down as the engine matures.

What should an electrical lead cost?

It depends on your market and your job mix, a troubleshooting call and a panel upgrade lead are different animals. On the free strategy call we'll look at your actual service area and show you real numbers for your trade and market. We don't quote benchmarks we haven't verified for your zip codes.

Can you get me more panel upgrades and EV charger installs, not just small service calls?

Yes, job mix is a targeting decision, not luck. We aim campaigns at the searches big-ticket buyers make, build pages that speak to planned projects, and tune your LSA job categories toward the work you want more of. You tell us which jobs make money; we point the engine at them.

Most of my work comes from referrals and GC relationships. Why add marketing?

Referrals are great until a builder slows down or a GC switches shops, then the pipeline you don't control dries up overnight. Marketing you own is the hedge: your rankings, your reviews, and your website keep producing no matter who's building this quarter. The strongest shops run both.

What if the marketing doesn't work?

Everything we build is measured to the booked job, so you see exactly what's working within weeks, and we adjust fast when something isn't. We only win when you win, and we run month to month with no locked contracts. You'll never be left guessing where the budget went.

Do you work with my competitors?

Not in your market. We don't run marketing for two companies competing for the same customers in the same trade. Ask on the strategy call and we'll tell you straight whether your market is already taken.

Free strategy call

Let's map your electricians lead engine

In 30 minutes we'll look at your market, what your competitors are doing, and exactly where your next jobs should come from. If we're not a fit, you keep the plan anyway.

A straight answer on what your leads should cost
Where competitors are beating you right now
The 2-3 highest-leverage moves for your trade

Get your free electricians marketing plan

Tell us about your business, we'll come back with a plan, usually within one business day.

Ready to stop chasing leads?

Book the call when you're ready. We'll map your market, tell you what your leads should cost, and hand you the plan. It's yours to keep either way, whether you hire us or not.

Book Your Strategy Call Run Your Numbers First